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Good web design has visual weight, is optimized for various devices, and has content that is prioritized for the medium. The most important elements of a web page should have more visual weight to “naturally attract” a visitor’s attention. Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Good web design has visual weight, is optimized for various devices, and has content that is prioritized for the medium. The most important elements of a web page should have more visual weight to “naturally attract” a visitor’s attention. Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.